Brand Design: strategy, visual identity, and website design
Case Change Agent
The journey from an unknown project management expert to a sought-after change agent.
Antti Takalo, the driving force behind Change Agent, has an impressive track record that spans multimillion-euro projects to intricate service architecture and centralization initiatives within Finnish organizations.
Despite his profound success in managing transformative change across various sectors like manufacturing, construction, and project-based businesses, Antti remained relatively invisible to his clientele, which included executives, project managers, and development leaders.
However, as Change Agent solidified its consulting practice, there arose a critical need to reposition itself as an agile, dependable, and contemporary lifestyle brand.
The challenge was clear: making it easier for customers to connect with Change Agent and grasp the diverse range of services offered, which include Project Management, Sourcing, Technology Selection and Procurement, Contract Negotiation, Quality Management, and Organizational Development, all aimed at driving positive change in Finnish business ecosystems.
To meet this challenge head-on, Change Agent partnered with Rosalynd Marketing to revamp his brand identity.
Together, we meticulously crafted a cohesive brand identity that comprised a new logo, a vibrant color palette, a distinct brand personality, and a suite of collaterals ranging from eye-catching social media graphics and business cards to a modern website that truly represented Change Agent's mission.
This overhaul resulted in a strong and purposeful brand identity for Change Agent, one that symbolizes infinite potential and continuous development, aligning perfectly with the essence of change itself.
Website design – Rosalynd CMS
Now, let's delve into Change Agent's website, which serves as the centerpiece of this brand transformation. The website embodies simplicity and clarity, with the logo at its core symbolizing ongoing development and change. It elegantly showcases Change Agent's services, all presented in a contemporary and user-friendly manner, designed to appeal to a broad spectrum of executives, project managers, and development leaders in his target audience.
But it doesn't stop at aesthetics. To ensure that the brand message resonated clearly with the audience, Rosalynd undertook a rigorous process of reviewing and proofing raw data, which served as the foundation for crafting compelling editorial copy.
Change Agent's website also positions him as a leader in the industry by prominently displaying his accreditations, endorsements, testimonials, and real-world case studies. This wealth of information equips his customers with valuable insights and compelling reasons to engage with his services.
As part of the comprehensive transformation journey undertaken by Change Agent, Rosalynd Marketing introduced a cutting-edge content management system (CMS) specifically tailored to meet Change Agent's unique needs and objectives. Rosalynd CMS represents a pivotal component in streamlining Change Agent's online presence, enhancing user experience, and facilitating efficient content management.
Visual identity
The visual identity of Change Agent mirrors the brand's essence – agile, modern, and user-friendly.
The logo, with its continuous progress motif, exudes confidence and underscores the brand's commitment to change. The predominant use of blue hues, reminiscent of an iceberg, reinforces the idea that Change Agent's impact runs deep, much like the transformative power of change itself.
In summary, Change Agent's brand transformation, spearheaded by Rosalynd Marketing, has yielded remarkable results. Antti Takalo, Change Agent's visionary leader, acknowledges the invaluable support provided by Rosalynd, highlighting her exceptional problem-solving skills, entrepreneurial spirit, and unwavering commitment to business growth. Change Agent is more than just a brand; it's a trusted partner dedicated to helping businesses achieve their goals and navigate the ever-evolving landscape of change.
Results
"Sussy is an exceptional personality and a true entrepreneur who loves the problem first by exploring alternatives, giving guidance and support to fully understand the unique complex environment and best possible solutions that bring value and turn risks into opportunities.
Sussy is not intimidated by any challenge, regardless of the business size, she'll support your business growth and help you meet your set goals and objectives, and get you where you're supposed to be.
Thank you Sussy, for your support and talent."- Antti Takalo, Change Agent
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Rosalynd's Brand Audit form serves as a critical first step in understanding the unique needs and challenges you are going through. The process involves a comprehensive evaluation of your company's current brand identity, market positioning, and goals. By completing this form, you will embark on a journey to uncover your company's strengths, weaknesses, and opportunities for growth. Armed with this knowledge, Rosalynd Marketing can then tailor bespoke solutions that align with your company's vision, setting you on the path to achieving your desired outcomes and realizing your company's full potential in the ever-changing business landscape.
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