Frequently Asked Questions (FAQ)

Rosalynd packages: why should you buy them?

  1. Each month, you can choose from a set of pre-designed and agreed-upon services.
  2. Rosalynd also produces creative content for social media and creative productions, along with SEO copywriting and web page copywriting.
  3. Rosalynd's SEO strategy and keyword research determine your business' content needs.
  4. When you choose Rosalynd's packages, you can remain within your budget.
  5. If you're just getting started with content marketing, Rosalynd's packages make an excellent starting point.
  6. Rosalynd offers custom-tailor content creation packages, which are bundled services designed to meet your company's specific needs.
  7. Customized content packages are fixed, and usually the monthly content output is specified.
  8. Therefore, you will always know what you are getting and how much you will pay.

Rosalynd, how do I begin?

First, please complete Rosalynd's Brand Audit. As a result of your answers, Rosalynd is concentrating on how you envision your brand in the future. Consequently, Rosalynd's research and thinking will have a direction.

Brand Audit asks a few questions not directly related to visual identity. However, their answers will provide Rosalynd with the overall picture of your brand – what problems you solve, and who is your target audience.

Rosalynd needs to understand what identities you like and dislike - as well as why you do. If you and Rosalynd have a list of your direct competitors, determining a strategy will be easier. Don't hesitate to share with Rosalynd any pitch decks or other brand assets that you have already created.

By understanding your company in detail, your competitors, your competitive advantage, and your goals, Rosalynd can create a cohesive identity that unlocks and achieves your success. You can help Rosalynd achieve better results for your company if you provide her with as much information as possible.

Second, schedule a 30-minute meeting with Rosalynd within 3-5 business days of submitting the Brand Audit. As part of the meeting, Rosalynd will present your company's Miro Board to you and share her findings. She will also ask additional questions, open up the discussion, and get your feedback.

Use your work email, and remember to use the same one for all the tools Rosalynd and you will share. Rosalynd uses a variety of tools, such as Miro Board, Microsoft Teams, Adobe, and Trello, among others.

Third, Rosalynd will send you a quote including a payment link. This quote outlines Rosalynd's thoughts on what will work for your company's growth, and what she has already discussed with you. Let's get started once you have selected and purchased them, whether you want to take all the suggested paths or just one or two.

Curious? Here is an example of a quote.

Are you able to serve people in any part of the world?

Packages and solutions regardless of where you are. Besides working locally in Helsinki, Finland, Uusima region and Nordics, Rosalynd also serves customers virtually across Europe and the US. 

VAT is included in the prices?

Yes, Finland's VAT rate is typically 24%

Can I get an invoice for my purchase?

Yes.

How can I purchase?

Via Stripe. There is a button on each package and solution Rosalynd offers that will take you to the payment page, where you can fill out your payment information and be billed monthly in advance, while for one-off projects you will only pay for the amount you decide to purchase.

Can I negotiate my marketing package?

Rosalynd creates packages tailored to your specific business needs. Simply fill out Rosalynd's Brand Audit form and Rosalynd will get back to you within 3-5 business days.

How long do I have to commit?

In Rosalynd's packages and solutions, a six-month commitment is required, which is usually how long it takes for strategies and tactics to start showing results.

Can I cancel my subscription?

If you wish to cancel, please email contact@rosalyndmarketing.com with 45 days' notice. Take a moment to read Rosalynd's Terms and Conditions.

How do I schedule my kick-off meetings?

Please go to this link and book a time that works for you.

Where can I find the brand audit link?

Please click on this link, fill out the brand audit form and Rosalynd will get back to you within 3-5 business days.

What people say about Rosalynd?

You can learn more about Rosalynd by visiting the About Rosalynd page on her website and on her LinkedIn profile.

Content marketing packages vs Digital marketing packages

Content marketing packages cater specifically to content creation, while digital marketing packages encompass other digital marketing services as well. Rosalynd offers both types of packages and can create one to meet your needs.

Marketing costs: why bother?

The chances of you driving results with Website Content or Social Media Marketing on your own are extremely slim if you do not have tons of time, are creatively gifted, and know how to work with marketing strategies and its tactics. Marketing should make up 5-15% of your total revenue per year if you want your business to thrive. Otherwise, guess what: Nothing happens. However, your competitors are doing it and taking their products global. There is no alternative to succeeding. You will need to factor it in as a cost of doing business and make it a priority in your business plan.

What is the best marketing budget for my company?

Marketing budgets should generally range from 5% to 15% of total revenue per year. Assuming your company is worth 1 million euros (or aims to be) you should spend at least €50,000 on marketing every year. Social and/or digital marketing, PR, paid advertising, or print can all be part of this strategy.

Depending on the scope, creative, and marketing objectives, Digital Marketing Packages costs can range from as low as €6,200 a month to €11,780 a month including VAT. 

Do digital marketing packages cost a lot?

You are on the right track to increasing sales, leads, and improving your business online if you are looking to purchase Rosalynd's digital marketing packages. In spite of that, for many business owners, it may seem like a huge step. Digital marketing isn't cheap (or shouldn't be), but the result is worth it.

Setting up marketing campaigns, calendars, and strategies: what's the deal?

Researching and planning a marketing campaign, as well as writing it out, sometimes takes days (or even weeks). As an example, I spent over 20 hours researching, creating and writing a simple 3-month social media marketing campaign a few weeks ago. In the end, this is a long-term investment, but when it's done well, it pays off.

Content marketing packages vs social media management

A content marketing package includes services specifically related to content creation and marketing. Social media management includes services specifically related to social media marketing, which may or may not include social media content.

Content Marketing: why is it important?

There are two audiences for your content: search engines and your target audience, so your content needs to be relevant and suitable for both. Make use of content marketing as a way of reaching your target audience on channels where they get their information, as a way to gain their loyalty, and to guide them through their conversion process.

Content creation for social media: what is it?

Content of this type typically includes or focuses solely on creating social media content. Rosalynd includes social media management in her flat-rate solutions deals. Rosalynd can also customize a social media content creation solution to suit your needs.

I cannot decide which package or solution is best for my company

Don't panic! You can fill out the brand audit here and book a time with Rosalynd within 3-5 business days by calling her or by clicking here. Visit the Contact page to learn how to reach Rosalynd.

What role should social media play in my marketing strategy?

Without a social media presence, you miss out on valuable brand exposure and marketing opportunities.

Marketing strategy: what is it?

Rosalynd creates a custom marketing strategy for you as part of your monthly plan. Designed in accordance with your business objectives and strategies, as well as your intended target audience's preferences.

SEO-friendly: what is it?

Rosalynd's SEO services optimize content to make it more search engine-friendly and better-suited to your audience.

Market research: What is it?

A very important aspect of advertising is deciding who your target audience is. If your product isn't targeted to the right person, it makes no sense to blast it out into the universe. In addition to determining who your best audience is, what they want, what they are buying, where they hang out, and who your competitors are, you will learn a lot about your business through market research.

Content copy: what is it?

Typically, content copy consists of blog posts, articles, email content, and other marketing materials. Depending on the needs of your company, Rosalynd can also create company presentation deck, white papers, case studies, social media (shareable) content, and visual content, including graphics and images related to the company's brand. Get a quote by contacting Rosalynd or calling.

Is Rosalynd willing to provide discounts?

For the first month, Rosalynd can offer a 10% discount to small businesses and newcomers to the ecosystem. You can request the voucher code via the Contact page after filling out the Brand Audit.

Extra expenses and costs are who's responsibility?

Customers bear additional costs and expenses associated with ad campaigns and paid ads. Take a moment to read Rosalynd's Terms and Conditions.

What is Rosalynd's hourly rate?

Depending on the brand elements she creates, Rosalynd charges anywhere from €85 to €150 per hour. For each completed one-off project, a flat fee can also be negotiated. Fill out the Brand Audit tool and book a time with Rosalynd if you decide to hire her services.

On what basis is the monthly fee calculated?

Many factors determine how much it costs per month. The experience level of Rosalynd, as well as success case studies, affect the cost. There are also other factors to consider, such as the size of your business, the scope, and the results you expect.

Advertising costs: why bother?

The failure of an item to sell or the failure of a customer to respond can cause a lot of confusion. Despite our desire for fantastic results, we don't realize what it costs to achieve those results. At first, it can be overwhelming, but after a while, it all starts working pretty well together. The better the advertising budget, the more sales will be generated. It's a very simple equation, the more you invest in marketing, the more sales you'll generate!

Ad budgets: how do you determine them?

Ad spend is also determined by your average order value (AOV) or leads. For instance, if you have an average lead value of €3500, expect to pay upwards of €150 per lead, which would translate into a healthy budget of €3,000/month for ads on Google.

Organic blog posts can I save money?

An average blog post with compelling content potentially saves nearly €26k in advertising costs! When done right, blog posts can generate as much organic traffic as expensive ad campaigns, if not more. As of now, I have received 26k hits for my blog, which means that if I had paid the average €1 CPC, I would have paid €26k.

When writing a blog post, how many words should you use?

Her blog posts are tailored to maximize search engine rankings by Rosalynd. HubSpot says, “Most organic traffic occurs when content pieces have a word count between 2,250 and 2,500 ”. Longer is better, therefore! ;)

Does Instagram marketing work?

Over a billion people use the Facebook-owned visual platform on a daily basis. With users posting video on Stories, Feeds, and IGTV, the service has evolved from a static image platform into a video powerhouse. For businesses, Instagram is the perfect platform to reach their customers and target audiences thanks to its creative content options (hashtags) and messaging capabilities. 

Is Rosalynd Instagram Marketing right for you?

With an expanding audience reach, Instagram is also exploring revenue opportunities by introducing more tools for businesses and enhancing its eCommerce capabilities. Having extensive experience elevating brands on Instagram through organic and paid management, Rosalynd is a social media strategist, writer, and PPC ad specialist.

My business needs only one-off projects: can I get a quote?

Yes. Schedule a 30-minute meeting with Rosalynd and let her know what your project is about. Book a time here.

Does Rosalynd offer branding services?

Rosalynd offers full-stack marketing solutions such as brand design and brand strategy. Rosalynd's solution is billed in advance or on a monthly basis as a subscription for a 12-month period. For a quote, please fill out the Brand Audit form and schedule a 30-minute meeting with Rosalynd. Book a time here.


Can I make revisions to the design proposals?
Revisions to a design are not limited in quantity, but in value added. Keep in mind that the Cool and Fun - 5 Steps Project only offers one-day revision options as outlined in Step 3. Thus, Rosalynd will accommodate your requests, within the one-day schedule.
As such, Rosalynd respects your expertise and vision, and she expects the same in return. Being a designer for quite a while, Rosalynd's design proposals showcase her skills. Please ensure revisions are useful to the project.

There is a NDA I need you to sign

Not a problem. Share the details with Rosalynd at contact@rosalyndmarketing.com or in your company file that Rosalynd creates.